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Social media that teaches your customers why to choose you
Instagram and LinkedIn content that educates buyers: a carousel-first strategy, a monthly calendar and design in your brand colours.
Monthly calendar
Planned from your industry playbook
Brand design
Every post in your colours and style
Clear next step
Each post points to WhatsApp or booking
Why carousels, and why education beats greetings
Posting festival greetings does not sell a root canal or a flat. We build carousel-first content: posts that answer real customer questions, so people save, share and come back.
Carousels keep people on your post longer than a single image, and a saved post is a sign of real intent. That is the behaviour we design for.
How it runs
Voice and topics
Week 1: customer questions, objections and the topics that matter in your industry.
Calendar approval
Before each month: you approve topics and dates.
Design and publish
Weekly: carousels designed, captioned and posted.
Review
Monthly: what got saved and shared, and what changes next.
What's included
Every Social Media Marketing deliverable below is listed in your monthly plan, so you always know what you’re paying for.
- Monthly content calendar based on your industry playbook
- 12 to 20 carousels or posts per month, designed in your brand style
- Captions, hashtags and a clear CTA to WhatsApp or booking
- Profile optimisation and highlight covers
- Monthly report: saves, shares, profile visits and DMs
Is this service right for you?
Right for you if
- Your customers research before buying
- You can share real photos of your team or work
- You want trust, not just followers
Not right yet if
- You want viral reels as the main goal
- You can't approve posts within a few days
- Your industry blocks social posting
You approve before anything goes live
No post is published without your sign-off on topics, so your brand never says something you wouldn't.
Common questions
Instagram and LinkedIn by default. Facebook is added when your customers use it.
Carousels are the core. Short reels can be added when you can supply raw footage.
We can set up auto-replies; see AI automation. Real conversations stay with your team.
Related pages
Clinics and hospitals
Healthcare marketing playbook.
IT products
Demo-led B2B playbook.
See what your content could look like
The free audit includes three post ideas for your industry.