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IT product marketing that books demos with decision makers
Marketing for IT products and B2B software in India: comparison content, LinkedIn and demo-focused campaigns that reach the people who sign.
B2B focus
Built around demos, not downloads
Across India
Remote-first for IT product teams
Pipeline reporting
Demos booked and cost per demo
How IT buyers decide
B2B buyers research for weeks. They read comparison pages, check features against alternatives, look for use cases from their own industry and involve more than one person before booking a demo.
That means the content that wins is specific: field force software for pharma teams beats a generic features page every time.
The IT product playbook we run
Industry use-case pages
One page per buyer industry, showing the exact problem your product solves for them.
Comparison and alternative pages
Honest pages for high-intent searches like your category plus alternative or versus.
LinkedIn from the founder and company
Posts and carousels that explain problems your buyers face, written in their language.
Search ads on problem keywords
Ads that send buyers to a focused demo page, not the home page.
Email nurture
A short sequence for leads who are interested but not ready to talk yet.
What we deliver each month
Two to four content pages
Use-case, comparison or feature pages written for search intent.
LinkedIn calendar
Weekly posts and carousels for the founder and the company page.
Demo pipeline report
Demo requests by source, cost per demo and what to change next.
Is this playbook right for your product?
Right for you if
- You sell to businesses, not consumers
- A demo or trial is your main conversion
- You can give us time with someone who knows the product
Not right yet if
- The product is not launched yet
- You need app-store downloads at scale
- There is nobody to take demos
IT product marketing questions
Yes, across India. Most of this work is remote, with a weekly call.
Ads can bring demos within weeks; content and SEO build over three to six months.
Yes, after interviews with your product team. You approve every page before it goes live.
Related pages
SEO services
How we rank your pages and Google profile.
Social media
Carousels that answer customer questions.
AI automation
Instant replies and WhatsApp follow-ups.
Book more demos for your IT product
Free audit of your website, positioning and demo funnel.